{"id":3839,"date":"2015-02-23T16:51:34","date_gmt":"2015-02-23T15:51:34","guid":{"rendered":"https:\/\/revertia.com\/?p=3839"},"modified":"2018-08-09T15:10:54","modified_gmt":"2018-08-09T13:10:54","slug":"la-empresa-se-juega-su-papel-social","status":"publish","type":"post","link":"https:\/\/revertia.com\/pt\/la-empresa-se-juega-su-papel-social\/","title":{"rendered":"La empresa se juega su papel social."},"content":{"rendered":"<p><a href=\"https:\/\/revertia.com\/wp-content\/uploads\/2015\/02\/1423238793_856395_1423239780_noticia_normal.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-3841 size-medium\" src=\"https:\/\/revertia.com\/wp-content\/uploads\/2015\/02\/1423238793_856395_1423239780_noticia_normal-264x300.jpg\" alt=\"1423238793_856395_1423239780_noticia_normal\" width=\"264\" height=\"300\" srcset=\"https:\/\/revertia.com\/wp-content\/uploads\/2015\/02\/1423238793_856395_1423239780_noticia_normal-264x300.jpg 264w, https:\/\/revertia.com\/wp-content\/uploads\/2015\/02\/1423238793_856395_1423239780_noticia_normal.jpg 560w\" sizes=\"(max-width: 264px) 100vw, 264px\" \/><\/a> Porri\u00f1o 13 de Febrero. Quiz\u00e1 no haya o\u00eddo hablar de la responsabilidad social corporativa (RSC). No tema, m\u00e1s de la mitad de los espa\u00f1oles declaran no tener ni idea de qu\u00e9 significan esas tres palabras que mueven millones de euros en certificaciones, asesor\u00edas, sellos de calidad y cientos de toneladas de informes. La empresa espa\u00f1ola est\u00e1 dividida sobre el significado de ser o no ser socialmente responsable. El concepto remit\u00eda a principios de los noventa al respeto del medio ambiente y despu\u00e9s fue girando hacia actividades de patrocinio y mecenazgo, con un enorme tufo a lo que alg\u00fan experto define como el \u201cbuenismo corporativo\u201d. Hoy las empresas que trabajan para actuar de forma sostenible \u2014no se enga\u00f1e, son solo un pu\u00f1ado\u2014 saben que les va en el bolsillo. Han interiorizado que ayudar a que sus empleados concilien su trabajo con su vida aumentar\u00e1 la productividad y, por tanto, sus beneficios. Constatan que si ponen alarmas internas contra la corrupci\u00f3n, en el futuro podr\u00e1n librarse de un agujero en sus cuentas tras verse envueltos en esos sucios casos que tanto indignan a los ciudadanos. S\u00ed, se\u00f1oras y se\u00f1ores (sus potenciales clientes) que pueden incendiar Twitter con la noticia de que tal o cual multinacional utiliza a ni\u00f1os de India para coser pantalones en cuartuchos inmundos. <a title=\"http:\/\/economia.elpais.com\" href=\"http:\/\/economia.elpais.com\/economia\/2015\/02\/06\/actualidad\/1423238793_856395.html\">Ver noticia entera.<\/a> Fuente de la informaci\u00f3n: <a title=\"http:\/\/elpais.com\" href=\"http:\/\/elpais.com\">www.elpais.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p class=\"qtranxs-available-languages-message qtranxs-available-languages-message-pt\">Desculpe-nos, mas este texto esta apenas dispon\u00edvel em <a href=\"https:\/\/revertia.com\/es\/wp-json\/wp\/v2\/posts\/3839\" class=\"qtranxs-available-language-link qtranxs-available-language-link-es\" title=\"Espa\u00f1ol\">Espa\u00f1ol<\/a>.<\/p>\n","protected":false},"author":2,"featured_media":3841,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[3],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - 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