{"id":811,"date":"2010-11-22T11:05:14","date_gmt":"2010-11-22T10:05:14","guid":{"rendered":"https:\/\/revertia.com\/?p=811"},"modified":"2018-08-13T13:37:23","modified_gmt":"2018-08-13T11:37:23","slug":"el-control-de-la-contaminacion-atrae-a-las-empresas","status":"publish","type":"post","link":"https:\/\/revertia.com\/es\/el-control-de-la-contaminacion-atrae-a-las-empresas\/","title":{"rendered":"El control de la contaminaci\u00f3n atrae cada vez m\u00e1s a las empresas."},"content":{"rendered":"<p><a href=\"https:\/\/revertia.com\/wp-content\/uploads\/2010\/11\/contaminacion1-e1290420042647.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-810\" style=\"border: 2px solid black; margin: 10px;\" title=\"contaminacion1\" src=\"https:\/\/revertia.com\/wp-content\/uploads\/2010\/11\/contaminacion1-e1290420042647.jpg\" alt=\"\" width=\"180\" height=\"120\" \/><\/a>Madrid, 19 de noviembre de 2010.<\/p>\n<p style=\"text-align: justify;\"><em>El desarrollo de proyectos ecoeficientes en las compa\u00f1\u00edas y la crisis  han recortado un 24% la emisi\u00f3n de gases de efecto invernadero desde  2008.<\/em><\/p>\n<p style=\"text-align: justify;\">La regla de las tres erres en ecolog\u00eda (reducci\u00f3n, reutilizaci\u00f3n y  reciclaje) se ha instalado definitivamente en las estrategias de  responsabilidad social corporativa (RSC) de la mayor\u00eda de las empresas  espa\u00f1olas. Basta comprobar c\u00f3mo en los \u00faltimos tres a\u00f1os la puesta en  marcha de medidas ecoeficientes en los procesos productivos de las  empresas ha permitido reducir las emisiones de gases de efecto  invernadero en torno a un 24% (un 8% anual). Un dato que, cuanto  menos, hace que el Protocolo de Kioto parezca menos ut\u00f3pico.<!--more--><\/p>\n<p>Y es que las empresas por fin se han dado cuenta que el control sobre la contaminaci\u00f3n resulta  rentable. \u00abAyuda a ahorrar en materias primas, en p\u00f3lizas de seguros,  en energ\u00eda, en agua, en definitiva, en recursos econ\u00f3micos\u00bb, asegura  Luis Jim\u00e9nez, director ejecutivo del Observatorio de Sostenibilidad de  Espa\u00f1a. Todo sin tener en cuenta la recompensa de la mejora de la imagen  corporativa de la empresa.<\/p>\n<p>Aunque no existen datos globales sobre el desembolso de las empresas  espa\u00f1olas en sus proyectos ecoeficientes en los \u00faltimos tres a\u00f1os, entre  2000 y 2007 la inversi\u00f3n en este cap\u00edtulo creci\u00f3 un 70%, superando los  1.200 millones euros. Una cifra que aumenta cada d\u00eda. Definitivamente, el maquillaje ecol\u00f3gico llevado a cabo por algunas empresas a  principios de esta d\u00e9cada solo para parecer verdes ha abandonado los  departamentos de marketing para convertirse en proyectos reales de  ahorro. Y la crisis es una de las m\u00e1ximas responsables, a juicio de  Jim\u00e9nez.<\/p>\n<p style=\"text-align: justify;\">Fuentes de infrormaci\u00f3n:<\/p>\n<ul>\n<li><a href=\"http:\/\/www.fundacionentorno.org\/\">Fundaci\u00f3n entorno.<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Madrid, 19 de noviembre de 2010.<\/p>\n<p>El desarrollo de proyectos ecoeficientes en las compa\u00f1\u00edas y la crisis han recortado un 24% la emisi\u00f3n de gases de efecto invernadero desde 2008.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[3],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El control de la contaminaci\u00f3n atrae cada vez m\u00e1s a las empresas. - Revertia<\/title>\n<meta name=\"description\" content=\"El desarrollo de proyectos ecoeficientes en las compa\u00f1\u00edas y la crisis han recortado un 24% la emisi\u00f3n de gases de efecto invernadero desde 2008.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/revertia.com\/es\/el-control-de-la-contaminacion-atrae-a-las-empresas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El control de la contaminaci\u00f3n atrae cada vez m\u00e1s a las empresas. - 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